For many of our clients, influencer marketing is a key component of their brand’s marketing mix. Brands targeting a younger... Read More.
In The News
We are excited for the release the first of its kind data on UGC Video. We evaluated beauty product videos... Read More.
We all know content throughout the customer journey will benefit both the marketer and consumer in unique ways. This is... Read More.
As we are going into the annual Upfronts in New York it seems everyone is talking about authenticity. From authentic... Read More.
Word of mouth (WOM) marketing is not a new concept, in fact, brands know that WOM is key in driving... Read More.
For consumer electronic (CE) marketers-and others alike- user-generated Amazon reviews are critical in influencing purchase. Nearly all of the UGC... Read More.
Well, it happened. You received a bad review from a vblogger or consumer. There it is on YouTube or another... Read More.
As we all know, online video is one of the most important marketing channels for beauty brands. Here at Vyrill... Read More.
We are asked everyday why as marketers we should know what consumers are saying about our brands via UGC video.... Read More.