What is Diversity? Ask anyone what their definition of diversity is and you will likely end up with several answers.... Read More.
In The News
Gang, as we all know, in-market automotive consumers, meaning consumers actively looking to purchase a vehicle, rely heavily on online... Read More.
For many of our clients, influencer marketing is a key component of their brand’s marketing mix. Brands targeting a younger... Read More.
We are excited for the release the first of its kind data on UGC Video. We evaluated beauty product videos... Read More.
We all know content throughout the customer journey will benefit both the marketer and consumer in unique ways. This is... Read More.
As we are going into the annual Upfronts in New York it seems everyone is talking about authenticity. From authentic... Read More.
Word of mouth (WOM) marketing is not a new concept, in fact, brands know that WOM is key in driving... Read More.
For consumer electronic (CE) marketers-and others alike- user-generated Amazon reviews are critical in influencing purchase. Nearly all of the UGC... Read More.
Well, it happened. You received a bad review from a vblogger or consumer. There it is on YouTube or another... Read More.