As we are going into the annual Upfronts in New York it seems everyone is talking about authenticity. From authentic... Read More.
In The News
Word of mouth (WOM) marketing is not a new concept, in fact, brands know that WOM is key in driving... Read More.
For consumer electronic (CE) marketers-and others alike- user-generated Amazon reviews are critical in influencing purchase. Nearly all of the UGC... Read More.
Well, it happened. You received a bad review from a vblogger or consumer. There it is on YouTube or another... Read More.
As we all know, online video is one of the most important marketing channels for beauty brands. Here at Vyrill... Read More.
We are asked everyday why as marketers we should know what consumers are saying about our brands via UGC video.... Read More.
(via Forbes) “Creating valuable content goes hand in hand with staying on top of your customer feeds. This year, all... Read More.
(via eMarketer) People want to actually see, hear and feel the product they are interested in. “Video triggers emotional reactions... Read More.
-Stories will keep getting bigger. “In 2018, expect brands to invest more money in brighter, flashier, and more attention-grabbing stories... Read More.