You get a stat, You get a stat, Everyone gets a stat

May 22, 2019 3:05 pm

It seems that every week there are more and more results from influencer marketing studies. We know how busy you are so we thought we would compile a list of the latest-and our favorite influencer marketing statistics.

• 61% of Americans interact with an influencer at least once a day! (Rakuten Marketing, 2019 Influencer Marketing Global Survey)
• 87% of all shoppers state an influencer increased their purchase intent of a product Rakuten Marketing, 2019 Influencer Marketing Global Survey)
• 7X: Micro-influencers achieve an average of 7X more engagement than an influencer with larger followings (Social Publi, 2019 Influencer Marketing Report: A Marketer’s Perspective)
• 84% of marketing professionals believe influencer marketing is effective (Social Publi, 2019 Influencer Marketing Report: A Marketer’s Perspective)
• 42% of marketers have an “always-on” influencer strategy (Influencer marketing hub, Influencer marketing benchmark report 2019)
• 39% of marketers are increasing their influencer marketing budgets in 2019 (Influencer marketing hub, Influencer marketing benchmark report 2019)
• 57% of marketers say content outperforms brand-created content (Social Publi, 2019 Influencer Marketing Report: A Marketer’s Perspective)
• Influencer marketing industry will be between $5B and $10B by 2022 (Linqia, The State of Influencer Marketing 2019)
• 25% of influencer reject a collaboration if the brief guidelines are too restrictive (Linqia, The State of Influencer Marketing 2019)
• 70% of YouTube views trust YouTube creators more than other celebrities (Brafton)