Vyrill was founded by Ajay Bam and Dr. Barbara Rosario, who understood after extensive conversations with brand marketers, that they were struggling with understanding massive user generated video content on social media and web. They found brand marketers were looking for ways to understand who is posting video content, where and when, and what consumers are saying about their products and brands within their videos. Beyond this, marketers were also looking for ways to find competitor data and insights for user generated video content. Might there be a way to sort through all the video content to leverage product reviews for product marketing, or understand customer frustrations and be able to take specific actions?
Ajay has been studying in-store and online shopping behavior for over 13 years, while Dr. Barbara Rosario is an expert in artificial intelligence, machine learning, and natural language processing. The founders met at U.C.Berkeley, where they founded Vyrill right out of U.C.Berkeley’s Skydeck Incubator. Vyrill’s mission is to help brand marketers find the best organic user generated video content and leverage the same for product marketing.
Our team is proudly based out of San Francisco, CA.