The Vyrill Blog

November 15, 2024

The Golden Age of AI: Unlocking Video Understanding for Ecommerce

Understanding video has presented a massive challenge for brands and their customers - until now. The golden age of AI has made the task of understanding video content possible, thanks to significant advances in computing power and software.

October 30, 2024

The Top 5 Benefits of Collecting Video Reviews for Your Brand

Harnessing your brand’s user-generated video reviews is a secret weapon for your bottom line. Here’s why collecting and leveraging video reviews is so powerful.

October 15, 2024

4 Ways ‘Shoutout’ Videos Can Support Brands

'Shoutout' videos have emerged as a powerful tool for brands and influencers alike. This article explores the latest trends, benefits, and strategies surrounding shoutout videos in 2024.

October 9, 2024

Is UGC Disrupting Traditional Focus Groups Research?

With today's rise in tech-savvy users, brands have begun to turn to studying UGC rather than the more traditional methods of consumer research. Read more, here.

October 3, 2024

What is a Video SEO Audit?

Ready to optimize your brand’s videos for SEO to boost site traffic? Find out why conducting a comprehensive video SEO audit is so impactful and where to start.

August 30, 2024

How Do You Measure the ROI of User-Generated Content?

User-generated content (UGC) is the lifeblood of modern marketing. It's authentic, engaging, and incredibly persuasive. But while many brands understand the value of UGC, measuring its return on investment (ROI) can feel like navigating a maze. We break down how you can effectively measure ROI for UGC.

July 31, 2024

How Unboxing Videos Can Support Brands

Unboxing videos have evolved from niche content into a powerful marketing tool that resonates deeply with consumers. According to Shopify, businesses that incorporate unboxing videos into their marketing strategies see an average increase of 20% in conversion rates, highlighting the importance of this content format in e-commerce.

May 3, 2024

8 Best Video SEO AI Tools and Software

Find out which video SEO AI tools can help you identify blind spots and make better video optimizations so you can drive more traffic, views, and sales.

April 19, 2024

How to Use Generative AI to Analyze UGC Videos Quickly

Analyze UGC videos in seconds. Learn how to augment your workflow with generative AI for UGC marketing with this step-by-step guide.

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