How To Read The Audio Speech Analysis Report

•••
Audio Speech Analysis Report

In this report, we analyze the top keywords spoken by creators inside the video. We convert audio into text and then analyze the important keywords for a collection of videos. It is important to note that the results of this report will change whenever the collection of videos that we analyze changes.  

For every collection, our algorithms look at the important keywords based on uniqueness, recency, frequency and more. Sometimes the spelling of the keyword might be misspelled. It happens when the transcription captures the accent.  Eg. Cream might be reflected as Kareem in the keyword as someone said it with an accent. 

With this report, brand marketers can capture the following insights.

1. Top trends - Understand top trends by product/keyword based on spoken language.

2. Use the keyword list to compare with the SEO list.  If creators are speaking about a product in a certain way, then it means that they and their followers are searching for that product with these keywords.  Thus, you can use the keyword list to optimize SEO.

3. Competitors comparation - Comparing keyword lists between your data and competitor data could help in understanding if there is a competitive differentiation on how customers think about your product vs. theirs.

Below you can find an example from our Audio Speech Analysis Report. As we can see, the keywords lists extracted are related to the "snacks" video topic.

About the Author

Ajay Bam is the CEO and Co-founder at Vyrill, a first-of-its-kind video intelligence company launched in 2017 through UC Berkeley’s Skydeck Incubator program. Vyrill helps brands and shoppers find the “moments that matter” inside videos. Its AI-powered “In-Video’' search technology analyzes & shares insights hidden within videos to improve personalization, SEO, and conversion. Before Vyrill, Ajay launched Boston-based, mobile shopping app company Modiv Media. He is a proven and accomplished product management professional, entrepreneurial thinker, and innovator with more than 13 years of experience leading startups and world-class brands.

‍