How Do I Make Videos Searchable Within My Website? A Comprehensive Guide

The Video Discoverability Challenge

Brands and retailers are investing in video content like UGC reviews, unboxing videos, and influencer videos to enhance the online shopping experience. However, this video content is not easily searchable on e-commerce sites, limiting its impact and ROI. Traditional website search often overlooks video content, leaving valuable multimedia resources hidden and underutilized.

In-Video Search Allows Site Visitors to Instantly Find What They Need

Vyrill enables comprehensive video searchability directly within your website's domain, allowing visitors to:

• Search video content site-wide via a search bar using keywords (natural language queries)
• Search inside videos on a product page
• Search inside videos on a support / FAQ page
• See relevant video clip “search results” instantly
• Explore video content that will help inform purchase decisions

How Does In-Video Search on Your Website Increase Engagement and Sales?

• Improved Product Discovery: Customers can quickly find relevant information inside your videos, saving time and effort.
• Enhanced Engagement: Interactive video experiences increase site engagement and brand trust.
• Increased Conversions: Product videos with clear CTAs drive higher conversions.
• Bridging Online and Offline: Customers can easily find products they've seen in stores or media.
• Personalized Experiences: Tailored video recommendations improve customer satisfaction.
  

Why Vyrill for Site-Wide Search?

Vyrill transforms passive video content into an interactive, searchable resource that drives user interaction and provides immediate value. When adding site-wide video search integrated with text search, our customers have seen site engagement increase by 2X to 5X, brand trust increase by 10X, and conversions increase by 5% to 30%.

Diego Sanchez, E-commerce Technology Analyst at Gartner, notes:

"Video searchability is no longer a nice-to-have—it's a critical component of modern digital commerce strategies."

Vyrill In-Video Search Implementation Options

Vyrill offers flexible integration options to suit different e-commerce platforms:

• Top-of-Site Search: Site-wide video search integrated with text search.

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• Product Finder/Filter Page Search: Video search within product categories and filtered results.
  

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• Product Pages: Relevant videos displayed on individual product pages.
  

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• Support/FAQ Pages: Video search for support and informational content.

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Companies can choose to leverage the Vyrill Video Carousels or utilize Vyrill's robust API platform for seamless integration with their existing e-commerce store or website.

Overall, Vyrill empowers brands to unlock the full potential of their video content, driving higher engagement, conversions, and brand loyalty in the competitive e-commerce landscape.

With digital video consumption projected to reach 3.5 hours per person daily by 2025 (Zenith Media Forecast), making videos searchable isn't just an option—it's a strategic imperative.

About the Author

Ajay Bam is the CEO and Co-founder at Vyrill, a first-of-its-kind video intelligence company launched in 2017 through UC Berkeley’s Skydeck Incubator program. Vyrill helps brands and shoppers find the “moments that matter” inside videos. Its AI-powered “In-Video’' search technology analyzes & shares insights hidden within videos to improve personalization, SEO, and conversion. Before Vyrill, Ajay launched Boston-based, mobile shopping app company Modiv Media. He is a proven and accomplished product management professional, entrepreneurial thinker, and innovator with more than 13 years of experience leading startups and world-class brands.