One of the many values user-generated video content has is informing your SEO plans. For the vast majority of marketers, UGVC represents next to unending source of inspiration not only for your SEO but or your PPC campaigns as well. How? As you can dig into a content creator’s video transcript, you will uncover new choose keywords and phrases from these authentic influencers. Moreover, for many marketers determining long-tail keywords/ phrases is critical in driving their SEO strategy.