Eric Wendt, from Brafton, describes the commercial value of using Video Marketing. 90%+ of marketers will rely on video as the cornerstone of their content marketing strategy in 2017. If you are wondering why, the answer is ROI. 83% of them agree that video marketing provides a solid return on investment. “Video is popular because it’s easy to digest,” said Perry Leenhouts, Senior Creative Director at Brafton. “It’s almost a passive form of absorbing information. You just look and listen. You don’t have to read or go to great lengths to find the information you want.” For more, Read the full article here