'-Stories will keep getting bigger. "In 2018, expect brands to invest more money in brighter, flashier, and more attention-grabbing stories on a variety of platforms." -Live streaming will outpace other video formats. "You can also expect smart brands to spend a larger percentage of their social media budget on live engagement streams." -Explainer videos will continue to go viral. "In 2018, expect the concept of explainer videos to branch into new territory, giving users run-downs on everything from how to change a tire to how to apply false eyelashes to how to sew a button. The possibilities for branding are endless." Read the full article here