Three Video Marketing trends that will take off in 2018

January 11, 2018 1:51 pm

-Stories will keep getting bigger. “In 2018, expect brands to invest more money in brighter, flashier, and more attention-grabbing stories on a variety of platforms.”
-Live streaming will outpace other video formats. “You can also expect smart brands to spend a larger percentage of their social media budget on live engagement streams.”
-Explainer videos will continue to go viral. “In 2018, expect the concept of explainer videos to branch into new territory, giving users run-downs on everything from how to change a tire to how to apply false eyelashes to how to sew a button. The possibilities for branding are endless.”

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