How Video is Changing the Way Consumers Shop

January 16, 2018 10:33 pm

(via eMarketer)

People want to actually see, hear and feel the product they are interested in.

“Video triggers emotional reactions in the consumer. You could watch a video where somebody’s trying on a new dress or putting on a new piece of clothing, and by showing somebody having such a great time, you can create and attach emotion to information.”

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