What Micro-Influencers Can Do for Brands

Today, consumers don't readily trust brands. It can take a long time for brands to take a consumer from awareness to loyal, especially if the brand is the only one marketing its products. Therefore, brands need help establishing consumer connections, and that is where micro-influencers come in. Micro-influencers encourage the brand-consumer relationship and build trust, which will help achieve loyal customers. Read the full article here