Unboxing videos have evolved from niche content into a powerful marketing tool that resonates deeply with consumers. According to Shopify, businesses that incorporate unboxing videos into their marketing strategies see an average increase of 20% in conversion rates, highlighting the importance of this content format in e-commerce.
Elevate your brand's success with User-Generated Content (UGC) videos in Product Information Management (PIM) and Digital Asset Management (DAM). Discover how UGC videos enhance product authenticity, drive SEO results, and engage customers like never before.
Today, we live in the attention economy. Meaning shoppers are bombarded with information via text, sound, video, and images like 360 surround sound. An average Gen-z shopper spends 2 hours on the phone watching videos. The attention challenge thus becomes a daunting task for marketers. How do I get attention to my brand with the shopper?