See how Vyrill unlocks insights from your videos. Book A Demo
See how Vyrill unlocks insights from your videos. Book A Demo
Beauty
OurX
OurX worked with Vyrill to drive higher engagement and conversions using video carousels on its website. OurX now has actionable insights to measure the impact of video content on shopper behavior and sales, directly connecting video performance to conversions.
233%
Higher CTR
40%
Higher video consumption
6%
Higher conversion rate
“Partnering with Vyrill helped us leverage video on our website in a way that resonates with our customers, driving an increase in video consumption and a lift in conversions.”
Meghan Maupin
CEO, OurX
About OurX
OurX is an innovative haircare brand specializing in personalized solutions tailored to meet individual needs. By combining science-backed formulations with a commitment to customer education, OurX empowers users to achieve healthier hair. As a data-driven company, OurX constantly seeks ways to engage their audience, build trust, and drive measurable growth.
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Challenges
OurX was looking to achieve three main objectives:
Improve Customer Engagement with Video Content
Access Detailed Insights into Video Performance
Scale Video Campaigns
Solution
OurX implemented the Vyrill Video Carousel to incorporate shoppable video features and interactive elements like clickable product tags and direct purchase links. These enhancements encouraged viewer engagement and increased purchasing intent.
With Vyrill, OurX also can access real-time advanced video analytics, offering detailed reports on video performance metrics such as watch time, click-through rates (CTR), and shopping behavior like "add to cart" and "buy now." These insights empowered OurX to refine their video content and marketing strategies.
Results
By leveraging Vyrill's platform, OurX transformed its video marketing efforts and achieved remarkable results:
Enhanced Video Engagement: Shoppable UGC videos captured attention, driving a 233% increase in CTR, from 3% to 10%.
Increased Video Consumption: Minutes of video consumption rose by 40%: Actionable analytics provided deep insights into customer behavior, enabling OurX to understand engagement patterns and measure success across their campaigns.
Comprehensive Insights: Actionable analytics provided deep insights into customer behavior, enabling OurX to understand engagement patterns and measure success across their campaigns.
Key KPIs Delivered
1. Higher Conversion Rates
OurX has seen a 233% increase in CTR, from 3% to 10%.
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2. Higher Video Consumption
OurX has seen a 40% increase in video consumption, enhancing brand trust and engagement.
3. Higher Conversion Rate
OurX 6% increase in conversion rate, showcasing the impact of optimized video.
4. Advanced Video Analytics
OurX now has access to real-time shopper insights driven by video, including watch time, engagement, click-thru rates and conversions ("add to cart" and "buy now").