April 25, 2018
As we are going into the annual Upfronts in New York it seems everyone is talking about authenticity. From authentic... Read More.
In The News
April 4, 2018
Word of mouth (WOM) marketing is not a new concept, in fact, brands know that WOM is key in driving... Read More.
March 27, 2018
For consumer electronic (CE) marketers-and others alike- user-generated Amazon reviews are critical in influencing purchase. Nearly all of the UGC... Read More.
March 19, 2018
Well, it happened. You received a bad review from a vblogger or consumer. There it is on YouTube or another... Read More.
March 12, 2018
As we all know, online video is one of the most important marketing channels for beauty brands. Here at Vyrill... Read More.
March 7, 2018
We are asked everyday why as marketers we should know what consumers are saying about our brands via UGC video.... Read More.
January 24, 2018
(via Forbes) “Creating valuable content goes hand in hand with staying on top of your customer feeds. This year, all... Read More.
January 16, 2018
(via eMarketer) People want to actually see, hear and feel the product they are interested in. “Video triggers emotional reactions... Read More.
January 11, 2018
-Stories will keep getting bigger. “In 2018, expect brands to invest more money in brighter, flashier, and more attention-grabbing stories... Read More.