Brands must overcome challenges in video content, including quality issues, mobile engagement, adapting to Amazon's video-centric behaviors, personalized content, and searchable videos, in order to create impactful content.
Video reviews are crucial for customers' decision-making, and brands can leverage demographic information from these reviews to understand their customers, personalize content, and fill gaps in their marketing strategies. Read on to learn more.
2023 began with a big boom announcement of OpenAI. As AI begins to play into our lives with software, hardware and devices, I spend a lot of time thinking about how these new applications are going to impact video and commerce and have landed on 3 areas: creating content, playing with content, and distribution of content.